Midsummer Night’s Dreaming


Midsummer Night’s Dreaming (aka #dream40) was an experiment in digital storytelling by the RSC and Google Creative Labs. Playing out in real time over midsummer weekend (21-23 June 2013) a cast of  actors performed the play live, accompanied online by a host of new characters.

As part of the core creative team, I wrote and made original text and visual content for this unique online performance.

Our new characters gave voice to those affected by the action of the play: they were drawn from the (imagined) extended social networks of Shakespeare’s original characters.


My work included: blog posts by Athenian baker Tarleton Dozen who stoically put up with fairy mischief to deliver a fine wedding cake; poetic text and images posted by Phoebe The Moon as she witnessed the story playing out  below; a sequence of tweet-style conversations between the wild flowers of the fields and forest; and a series of animated GIFs exploring the amoral nature-power of the woods and fairies.

#dream40 was was awarded a Silver prize in the Social Experimental and innovation category of the Lovie Awards 2013, and also won the People’s award.

The content from the weekend is still online. You can read more about it here, or explore the timeline to get a flavour of both the live and online experience.